Rain Man certainly didn't test really well. If you look at it carefully, you have a disease autism they didn't understand back then, they didn't know in the test audience whether it's okay to laugh or not laugh, because it's a film that's done in a way where, "Well, maybe I'm not supposed to laugh." At the end of the film, Dustin Hoffman gets on the train and doesn't even acknowledge his brother. Not even a glance, nothing. That's why the studio said, "Can't you just have him look at Tom Cruise at the end of the film?"
Barry LevinsonI don't know that you can do an absurdist film and just have everybody embrace it in terms of filling out cards. I just don't think it happens. So you have to prepare an audience.
Barry LevinsonRonald Reagan was this actor who was going to be president, and he was very charming. What he had was, he talked about America in ways that got people all caught up in it. He was creating this America - it could even be the mythical "America" - that we subscribe to.
Barry Levinson