Studios just sometimes make decisions on their own that you're always flabbergasted by. It just happens that way for whatever reason - not even pointing fingers, it just is.

If you test Iron Man and that audience doesn't respond well, you can be damn sure that there is something wrong with the movie that you have to address. Because they're expecting a certain amount of action, right? They want a hero. There are certain things that have to be compatible with the way the audience is thinking about it. If you take some other film, like No Country for Old Men, you can end up with all kinds of crazy reactions.

Studios just sometimes make decisions on their own that you're always flabbergasted by. It just happens that way for whatever reason - not even pointing fingers, it just is.

I think test screening works at its best when the audience knows what it's getting.

There was a time when I said, "I'm going to go do a television thing," after doing all these theatrical films, and heard, "Television? Why are you going to go back to television?" It's an interesting place.

I don't know that you can do it as a satire. I mean, the business is crazy enough as it is. It's like doing Wag The Dog - we took a thing that was almost completely absurd on one level, and then ultimately those things came about.

The interesting thing about movies, it's not always - y'know, you have to have structure etc and all those things, but an audience responds, in many ways, we walk away and certain things stay in our heads that are memorable.