You don't always have to have the ending, but you want to have a satisfactory conclusion.

I think test screening works at its best when the audience knows what it's getting.

I don't know that you can do an absurdist film and just have everybody embrace it in terms of filling out cards. I just don't think it happens. So you have to prepare an audience.

When I was growing up in Baltimore, the Colts were not just a team that played in the city. It was part of the city. Football players didn't make close to the money they make today and most took jobs in the off-season. Some were mechanics, others worked at furniture stores, and you could find them drinking at a neighborhood watering hole.

I'm fascinated by documentaries, to begin with. Because of the nature of television, as opposed to theatrical, documentaries can be in this long form and take you on a journey.

I've had a lot of movies that didn't get great numbers on test screening, but a lot of times the film was able to survive, or the studio still stayed and supported it.

I don't know that you can do it as a satire. I mean, the business is crazy enough as it is. It's like doing Wag The Dog - we took a thing that was almost completely absurd on one level, and then ultimately those things came about.