The placebo effect is one of the most fascinating things in the whole of medicine. It's not just about taking a pill, and your performance and your pain getting better. It's about our beliefs and expectations. It's about the cultural meaning of a treatment.
Ben GoldacreReal science is all about critically appraising the evidence for somebody else's position.
Ben GoldacreI spend a lot of time talking to people who disagree with me - I would go so far as to say that it's my favourite leisure activity.
Ben Goldacre