You are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.
Ben GoldacreAnd if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you'll still be wrong, but you'll be wrong with a lot more panache and flair than you could possibly manage right now.
Ben GoldacreReal science is all about critically appraising the evidence for somebody else's position.
Ben GoldacreChildren can be disgusting, and often they can develop extraordinary talents, but Iโm yet to meet any child who can stimulate his carotid arteries inside his ribcage.
Ben GoldacreAmazing things happen when you pull individual pieces of information together into larger linked datasets: meaning emerges, as you produce facts from figures.
Ben GoldacreThere are many differences between medicine and teaching, but they have much in common. Both involve craft and personal expertise, learned through experience; but both can be informed by the experience of others.
Ben GoldacreIn the past, [medicalization]has been portrayed as something that doctors inflict on a passive and un-suspecting world - an expansion of the Medical Empire. But in reality, it seems that these reductionist bio-medical stories can appeal to us all, because complex problems often have depressingly-complex causes, and the solutions can be taxing, and unsatisfactory.
Ben GoldacrePositive findings are around twice as likely to be published as negative findings. This is a cancer at the core of evidence-based medicine.
Ben GoldacreI spend a lot of time talking to people who disagree with me - I would go so far as to say that it's my favourite leisure activity.
Ben GoldacreI'd like to submit to Bad Science my teacher who gave us a handout which says that 'Water is best absorbed by the body when provided in frequent small amounts.' What I want to know is this. If I drink too much in one go, will it leak out off my arsehole instead? Thank you. Anton.
Ben GoldacreData is the fabric of the modern world: just like we walk down pavements, so we trace routes through data, and build knowledge and products out of it.
Ben GoldacreJust just because there are flaws in aircraft design that doesn't mean flying carpets exist.
Ben GoldacreThe placebo effect is one of the most fascinating things in the whole of medicine. It's not just about taking a pill, and your performance and your pain getting better. It's about our beliefs and expectations. It's about the cultural meaning of a treatment.
Ben GoldacreIf I was writing a lifestyle book it would have the same advice on every page, and youโd know it all already. Eat lots of fruit and vegetables, and live your whole life in every way as well as you can: exercise regularly as part of your daily routine, avoid obesity, donโt drink too much, donโt smoke, and donโt get distracted from the real, basic, simple causes of ill health. But as we will see, even these things are hard to do on your own, and in reality require wholesale social and political changes.
Ben GoldacreAs it is a major component of blood, water is vital for transporting oxygen to the brain. Heaven forbid that your blood should dry out.
Ben GoldacreScience has authority not because of white coats or titles, but because of precision and transparency: you explain your theory, set out your evidence, and reference the studies that support your case.
Ben GoldacreMost bloggers have no institutional credibility, and so they must build it, by linking transparently, and allowing you to easily double check their work. But more than anything, because linking sources is such an easy thing to do, and the motivations for avoiding links are so dubious, I've detected myself using a new rule of thumb: if you don't link to primary sources, I just don't trust you.
Ben GoldacreI write about misuses of evidence in plenty of different spheres: scaremongering journalists, obvious quacks and naturopaths, and flaws in the way that evidence is used in mainstream academia, medicine and in (government) policy. One of the things I always found interesting is the same tricks are used to distort medicine in all of those domains.
Ben GoldacreDoctors and patients need as much data as possible to make an informed decision about what treatment is best.
Ben Goldacre