Sometimes people are primed to hear in a certain way. When a word like braggadocious suddenly appears, it's like, 'What, is he just making that up?'

Donald Trump speaks extemporaneously, often through stream of consciousness, where it doesn't seem to follow a trajectory.

Sometimes people are primed to hear in a certain way. When a word like braggadocious suddenly appears, it's like, 'What, is he just making that up?'

Weaponization of a candidate's words against him or her is something we're seeing a lot. The term Obamacare was used against Obama in a pejorative way, but Obama again reclaimed it.

When words come out of politician's mouth that are linguistically incorrect, people see it reflecting their intelligence. Sarah Palin was called out for "refudiate," which seemed to combine refute and repudiate. One favourite Bushism was "misunderestimate."

Hillary Clinton has been portrayed as robotic, someone who is trying to approximate real human emotion.

Even if you close your eyes, you'll still hear Donald Trump sniffing. Linguists might call [these visuals] paralinguistics, every form of information including facial gestures and facial features. Obviously these things get scrutinized in tremendous detail, so that a cough can be of outsized importance. [But] that's all part of the package.