Even if you close your eyes, you'll still hear Donald Trump sniffing. Linguists might call [these visuals] paralinguistics, every form of information including facial gestures and facial features. Obviously these things get scrutinized in tremendous detail, so that a cough can be of outsized importance. [But] that's all part of the package.

Donald Trump himself has an idiosyncratic speaking style that relies on simple words and phrases, which worked for him in the primaries but may be coming up short for him now.

Even if you close your eyes, you'll still hear Donald Trump sniffing. Linguists might call [these visuals] paralinguistics, every form of information including facial gestures and facial features. Obviously these things get scrutinized in tremendous detail, so that a cough can be of outsized importance. [But] that's all part of the package.

Donald Trump speaks extemporaneously, often through stream of consciousness, where it doesn't seem to follow a trajectory.

Sometimes people are primed to hear in a certain way. When a word like braggadocious suddenly appears, it's like, 'What, is he just making that up?'

Weaponization of a candidate's words against him or her is something we're seeing a lot. The term Obamacare was used against Obama in a pejorative way, but Obama again reclaimed it.

Hillary Clinton has been portrayed as robotic, someone who is trying to approximate real human emotion.