McWorld is a product of popular culture driven by expansionist commerce. Its template is American, its form style. Its goods are as much images as matรฉriel, an aesthetic as well as a product line. It is about culture as commodity, apparel as ideology. Its symbols are Harley-Davidson motorcycles and Cadillac motorcars hoisted from the roadways, where they once represented a mode of transportation, to the marquees of global market cafรฉs like Harley-Davidson's and the Hard Rock where they become icons of lifestyle.
Benjamin BarberConsumer sales depend on the habits and behaviors of consumers, and those who manipulate consumer markets cannot but address behavior and attitude. That is presumably the object of the multibillion-dollar global advertising industry. Tea drinkers are improbable prospects for Coke sales.
Benjamin BarberMcWorld is a product of popular culture driven by expansionist commerce. Its template is American, its form style. Its goods are as much images as matรฉriel, an aesthetic as well as a product line. It is about culture as commodity, apparel as ideology. Its symbols are Harley-Davidson motorcycles and Cadillac motorcars hoisted from the roadways, where they once represented a mode of transportation, to the marquees of global market cafรฉs like Harley-Davidson's and the Hard Rock where they become icons of lifestyle.
Benjamin BarberIndependence used to be the ticket for liberty. But today, security and freedom, whether it's in the Arab Spring, whether it's in Iraq or whether it's right here in the United States, means working cooperatively and interdependently with others.
Benjamin BarberBy the laws of the land, people who come looking for jobs in America are illegal. But by the laws of economics, they are following the logic and laws of economics when they leave Guatemala and go to Mexico, leave Mexico and come to the U.S., leave Africa and go to Spain and Europe looking for jobs.
Benjamin BarberWhen it comes to acid rain or oil spills or depleted fisheries or tainted groundwater or fluorocarbon propellants or radiation leaks or sexually transmitted diseases, national frontiers are simple irrelevant. Toxins don't stop for customs inspections and microbes don't carry passports. North America became a water and free-trade zone long before NAFTA loosened up the market in goods.
Benjamin Barber