The individual investor should act consistently as an investor and not as a speculator. This means ... that he should be able to justify every purchase he makes and each price he pays by impersonal, objective reasoning that satisfies him that he is getting more than his money's worth for his purchase.
Benjamin GrahamIf you are shopping for common stocks, choose them the way you would buy groceries, not the way you would buy perfume.
Benjamin GrahamA defensive investor can always prosper by looking patiently and calmly through the wreckage of a bear market.
Benjamin GrahamThe essence of investment management is the management of risks, not the management of returns.
Benjamin GrahamThe intelligent investor is a realist who sells to optimists and buys from pessimists.
Benjamin Graham