If you are shopping for common stocks, choose them the way you would buy groceries, not the way you would buy perfume.
Benjamin GrahamThere is no reason to feel any shame in hiring someone to pick stocks or mutual funds for you. But there's one responsibility that you must never delegate. You, and no one but you, must investigate whether an adviser is trustworthy and charges reasonable fees.
Benjamin GrahamThe intelligent investor is likely to need considerable will power to keep from following the crowd.
Benjamin GrahamNever buy a stock immediately after a substantial rise or sell one immediately after a substantial drop.
Benjamin GrahamObservation over many years has taught us that the chief losses to investors come from the purchase of low-quality securities at times of good business conditions. The purchasers view the good current earnings as equivalent to 'earning power' and assume that prosperity is equivalent to safety.
Benjamin Graham