Buy when most people, including experts, are pessimistic, and sell when they are actively optimistic.
Benjamin GrahamThe qualitative factors upon which most stress is laid are the nature of the business and the character of the management. These elements are exceedingly important, but they are also exceedingly difficult to deal with intelligently.
Benjamin GrahamThe market is always making mountains out of molehills and exaggerating ordinary vicissitudes into major setbacks.
Benjamin Graham