It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.

I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.

Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It's a symbol.

I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.

When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.

Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.

What we do in our group is the opposite of the bad effects of globalization. We produce in Italy and in France and we sell to China, when usually it's the opposite.