It's true that I am not from the south and I have a certain reserve. I take time to get close to, and I don't immediately throw my arms round someone. But it is more a question of style.

Affordable luxury - these are two words that don't go together.

Oh, I was brought up in the north of France, and I had a very enjoyable childhood with my family working as entrepreneur.

Luxury goods are the only area in which it is possible to make luxury margins.

I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.

It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.

If you control your distribution, you control your image.