I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.

A good product can last forever.

It's true that I am not from the south and I have a certain reserve. I take time to get close to, and I don't immediately throw my arms round someone. But it is more a question of style.

It is not enough to have a talented designer; the management must be inspired too. The creative process is very disorganised; the production process has to be very rational.

Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It's important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It's not a big investment.

If you control your distribution, you control your image.

When you are on the management side, you still have to understand the artistic sensibility so that there is a dialogue with the creative side.