deferring gratification is a good definition of being civilized.

To be a success in advertising you must want to fill other people with a passion for possession.

Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.

Creativity often consists of merely turning up what is already there.

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

Creativity varies inversely with the number of cooks involved in the broth.

It's smart to be thrifty.