Creativity often consists of merely turning up what is already there.
Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.
deferring gratification is a good definition of being civilized.
Creativity varies inversely with the number of cooks involved in the broth.
It's smart to be thrifty.
To be a success in advertising you must want to fill other people with a passion for possession.