Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

To be a success in advertising you must want to fill other people with a passion for possession.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Teenagers travel in droves, packs, swarms. ... To the librarian, they're a gaggle of geese. To the cook, they're a scourge of locusts. To department stores, they're a big beautiful exaltation of larks ... all lovely and loose and jingly.

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

deferring gratification is a good definition of being civilized.