Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

deferring gratification is a good definition of being civilized.

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

To be a success in advertising you must want to fill other people with a passion for possession.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

Creativity varies inversely with the number of cooks involved in the broth.