Motown was about music for all people – white and black, blue and green, cops and the robbers. I was reluctant to have our music alienate anyone.
Berry GordyMichael Jackson was not an artist who comes along once in a decade, a generation, or a lifetime. He was an artist who comes along only once, period… He raised the bar and then BROKE the bar!
Berry GordyEvery day I watched how a bare metal frame, rolling down the line would come off the other end, a spanking brand new car. What a great idea! Maybe, I could do the same thing with my music. Create a place where a kid off the street could walk in one door, an unknown, go through a process, and come out another door, a star.
Berry GordyBut once I saw them [Jackson 5 during audition], I rushed out with my video camera to start taping them because I knew that they were something so special, mainly because of the lead singer, nine-year-old Michael Jackson. And it was just so obvious to me that he was a star.
Berry Gordy