There are some simple maxims which I think might be commended to writers of expository prose. First: never use a long word if a short word will do. So, if you want to make a statement with a great many qualifications, put some of the qualifications in separate sentences. Third: do not let the beginning of your sentence lead the reader to an expectation which is contradicted by the end.
Bertrand RussellOne of the chief obstacles to intelligence is credulity, and credulity could be enormously diminished by instructions as to the prevalent forms of mendacity.
Bertrand Russell(on A History of Western Philosophy) I was sometimes accused by reviewers of writing not a true history but a biased account of the events that I arbitrarily chose to write of. But to my mind, a man without a bias cannot write interesting history - if, indeed, such man exists.
Bertrand Russell