To bring inspiration and innovation to every athlete* in the world.
Everything you need is already inside.
There's no such thing as bad weather, just soft people.
The idea that the harder you work, the better you're going to be is just garbage. The greatest improvement is made by the man or woman who works most intelligently.
The real purpose of running isn't to win a race, it's to test the limits of the human heart.
I still bother with runners I call hamburgers. They're never going to run any record times. But they can fulfill their own potential.