I consider it essential that the photographer should do his own printing and enlarging. The final effect of the finished print depends so much on these operations.
Bill BrandtIt is essential for the photographer to know the effect of his lenses. The lens is his eye, and it makes or ruins his pictures. A feeling for composition is a great asset. I think it is very much a matter of instinct. It can perhaps be developed, but I doubt if it can be learned. To achieve his best work, the young photographer must discover what really excites him visually. He must discover his own world.
Bill BrandtPhotographers should follow their own judgment, and not the fads and dictates of others.
Bill BrandtAnd only the photographer himself knows the effect he wants. He should know by instinct, grounded in experience, what subjects are enhanced by hard or soft, light or dark treatment.
Bill Brandt