It is the gift of seeing the life around them clearly and vividly, as something that is exciting in its own right. It is an innate gift, varying in intensity with the individual's temperament and environment.
Bill BrandtBut I did not always know just what it was I wanted to photograph. I believe it is important for a photographer to discover this, for unless he finds what it is that excites him, what it is that calls forth at once an emotional response, he is unlikely to achieve his best work.
Bill BrandtA photographer must be prepared to catch and hold on to those elements which give distinction to the subject or lend it atmosphere.
Bill BrandtIt is part of the photographer's job to see more intensely than most people do. He must have and keep in him something of the receptiveness of a child who looks at the world for the first time or of the traveler who enters a strange country We are most of us too busy, too worried, too intent on proving ourselves right, too obsessed with ideas to stand and stare Very rarely are we able to free our minds of thoughts and emotions and just see for the simple pleasure of seeing. And so long as we fail to do this, so long will the essence of things be hidden from us.
Bill Brandt