As long as gas is cheaper than bottled water, we can't be in a position of dictating to the consumer what to buy.
Bill FordCreating a strong business and building a better world are not conflicting goals - they are both essential ingredients for long-term success
Bill FordWhen I joined Ford, in the late 1970s, I felt strongly we could not forever be a huge user of natural resources without there being consequences. But I was alone in my thinking in those days.
Bill FordOne of the things I've had the advantage of, growing up and being close to the top management of this company and other companies for most of my life, is seeing how CEOs start to believe in their own infallibility. And that really scares me.
Bill Ford