I never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us. I felt there was a danger of that, should we be marginalized as a major polluter.

As long as gas is cheaper than bottled water, we can't be in a position of dictating to the consumer what to buy.

I never wanted Ford to be a place, like the tobacco industry, where our employees were not proud of coming to work for us. I felt there was a danger of that, should we be marginalized as a major polluter.

I believe fuel cells will finally end the 100-year reign of the internal combustion engine. . . Fuel cells could be the predominant automotive power source in 25 years.

One of the things I've had the advantage of, growing up and being close to the top management of this company and other companies for most of my life, is seeing how CEOs start to believe in their own infallibility. And that really scares me.

When you factor in population growth, it's clear that the mobility model that we have today simply will not work tomorrow. Four billion clean cars on the road are still four billion cars, and a traffic jam with no emissions is still a traffic jam.

A good company delivers excellent products and services, and a great company does all that and strives to make the world a better place.