There is no doubt PC prices will be coming down.

Robotics and other combinations will make the world pretty fantastic compared with today.

In software you can't really add people and expect to get more done, because their ability to understand the program and what's going on it would require so much investment and all their work would require so much review that you'd be more likely to slow things down.

We are always saying to ourself.. we have to innovate. We got to come up with that breakthrough... we're only paid for breakthroughs.

Microsoft does not dominate the software industry by any stretch of the imagination. We have lots of very able competitors who keep us constantly vigilant, and sometimes they beat us to the punch. Microsoft's success to date is based solely on the fact that people like Microsoft software.

Every company can choose whether to lead or follow the emerging digital trends.

For one thing, there's an essential human factor in every business endeavor. It doesn't matter if you have a perfect product, production plan and marketing pitch; you'll still need the right people to lead and implement those plans.