Well I think any author or musician is anxious to have legitimate sales of their products, partly so they're rewarded for their success, partly so they can go on and do new things.

Instead of buying airplanes and playing around like some of our competitors, we've rolled almost everything back to the company.

Bill Gates' Success Factors for Microsoft 1. Long-term Approach 2. Passion for Products and Technology 3. Teamwork 4. Results 5. Customer Feedback 6. Individual Excellence

Finally, assuming that many of those are fulfilled, which won't be easy in tight budget times, we're taking the supply side at the basic research level, because that's where government is absolutely fundamental.

...one of the most inventive forms of creative capitalism involves someone we all know very well. A few years ago, I was sitting in a bar here in Davos with Bono. Late at night, after a few drinks, he was on fire, talking about how we could get a percentage of each purchase from civic-minded companies to help change the world. He kept calling people, waking them up, and handing me the phone to show me the interest.

The idea that you encourage companies to take their innovative thinkers and think about the most needy - even beyond the market opportunities - that's something that appropriately ought to be done.

I've always been interested in science - one of my favourite books is James Watson's 'Molecular Biology of the Gene.'