If some heterosexual wants to be gay, so what? Let him go. It's less competition for the heterosexual single guys.
Bill O'ReillyEach segment has to pay off, so you have to look at it in a very, very micro-level and make each chapter in the book, each segment on a TV show, entertaining and informative, and if you do that then a cumulative affect will be success.
Bill O'Reilly