Concentrate on what will produce results rather than on the results, the process rather than the prize.

One of the common traits of outstanding performers-coaches, athletes, managers, sales representatives, executives, and others who face a daily up/down, win/lose accounting system-is that a rejection, that is, defeat, is quickly forgotten, replaced eagerly by pursuit of a new order, client, or opponent.

When you stand and overcome a significant setback, you'll find an increasing inner confidence and self-assurance that has been created by conquering defeat. Absorbing and overcoming this kind of punishment engenders a sober, steely toughness that results in a hardened sense of independence and a personal belief that you can take on anything, survive and win.

There is another side [to ego] that can wreck a team or an organization. That is being distracted by your own importance. It can come from your insecurity in working with others. It can be the need to draw attention to yourself in the public arena. It can be a feeling that others are a threat to your own territory. These are all negative manifestations of ego, and if you are not alert to them, you get diverted and your work becomes diffused. Ego in these cases makes people insensitive to how they work with others and it ends up interfering with the real goal of any group efforts.

Victory is produced by and belongs to all.

The [best] coaches... know that the job is to win... know that they must be decisive, that they must phase people through their organizations, and at the same time they are sensitive to the feelings, loyalties, and emotions that people have toward one another. If you don't have these feelings, I do not know how you can lead anyone. I have spent many sleepless nights trying to figure out how I was going to phase out certain players for whom I had strong feelings, but that was my job. I wasn't hired to do anything but win.

As the leader, part of the job is to be visible and willing to communicate with everyone