I realized ceativity is a renewable resource. You never run out of good ideas

If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.

There's a lot of social input when you put these things out there. People's ideas cross with other people's thoughts.

I mean, even when it's really simple, there's so much amazing beautiful creativity that can come out of that.

I think we definitely want to focus on the simplicity aspect because it's something that's built into the culture even here at Twitter. Constraints inspire creativity.

I mean just look at haiku, the idea of it. We want to focus on that singularity, on that simplicity, but we still want to add features and add value, but we want to do it in a way that fits in with that mentality of simplicity. You have to spend a lot of time thinking about it.

We did Twitter, and Twitter grew so fast, and in 2006 we spun it out into Twitter, Inc.