There's no such thing as a superhero, but together we can world in a new direction.

Embrace your constraints.

You have to think for an email. What's the subject? What's it about? It takes two seconds to think about that. So you have to think, Is this a work thing or a social thing? Which? Then you get into a situation that you don't want to be in, because then people are thinking about it too much.

I mean just look at haiku, the idea of it. We want to focus on that singularity, on that simplicity, but we still want to add features and add value, but we want to do it in a way that fits in with that mentality of simplicity. You have to spend a lot of time thinking about it.

I think of Twitter as a messaging system that you didn't know you needed until you had it. Think about when cell phones first started coming out. People said, "Why would I carry my phone around?" And now you'll drive back to your house thirty miles if you forget your cell phone.

If people are passionate about your product, whether it's because they're hating or loving it, those are both good scenarios.

I've probably overused this analogy of a flock of birds moving around an object in flight, but, in reality, it's so simple, real time communication of individuals that allow for this super organism type of organism to happen.