I'm a fountain of blood. In the shape of a girl.

I don't like records that are the same from beginning to end, that are too styled and slick. Everything is so designed and airbrushed and Botoxed, it makes us think, 'Oh, everybody's perfect except me. Everything's smooth except me.' But nothing is smooth.

You want people to take risks, and OK, they fail, but you don't get the great stuff unless people are willing to risk and not play it safe. And maybe the Icelandic characteristic is better harnessed in these places than on the stock market.

I think after Iceland's independence in 1944, we were not very sure of ourselves and our confidence was really low. It took one generation to sort of get over that. I'm second generation. My parents were born in 1945-46. Our movement at the punk times was like, we can sing in Icelandic, we are strong.

There is this stereotype of Icelanders all believing in spirits, and I've played up to that a bit in interviews.

Compared to America or Europe, God isn't a big part of our lives here. I don't know anyone here who goes to church when he's had a rough divorce or is going through depression. We go out into nature instead.

Over the last 10 years, there have been so many incredible albums created in bedrooms by people who never would've gotten an album deal. People keep thinking of professional music studios like they've always been this way for hundreds of years, but they're very much a child of the 70s. Even the interior is very 70s. Everything's brown and it's wood - somebody told me the wood panels are all by the same company. We're always mourning things that have died. It's a bit much sometimes. These studios have no fresh air, and there's this unwritten rule that they don't have windows, either.