There are certain emotions in your body that not even your best friend can sympathize with, but you will find the right film or the right book, and it will understand you.

Iceland sets a world-record. The United Nations asked people from all over the world a series of questions. Iceland stuck out on one thing. When we were asked what do we believe, 90% said, 'ourselves'. I think I'm in that group. If I get into trouble, there's no God or Allah to sort me out. I have to do it myself.

Create a paradise anywhere you go.

You want people to take risks, and OK, they fail, but you don't get the great stuff unless people are willing to risk and not play it safe. And maybe the Icelandic characteristic is better harnessed in these places than on the stock market.

People are always going to need physicality; they're going to want to meet other people even more. I've got faith in the physical angle. People have their needs. They won't forget about them.

I sometimes fall into the trap of doing what I think I should be doing rather than what I want to be doing.

There are certain emotions in your body that not even your best friend can sympathize with, but you will find the right film or the right book, and it will understand you.