TOMS didn't have to focus on advertising, but on giving in a way that's sustainable.

Giving is what fuels us. Giving is our future.

The goal isn't how much money you make, but how much you help people.

[People] had never heard about someone giving something away every time they sold something.

Be tenacious. One thing that has allowed me to have some level of success is that I am fine with cold-calling people. It doesn't scare me to call someone who has no idea who I am and say I'd love to take you to lunch.

My goal was to go back to Argentina, and give them all-all the shoes-away. Not just to give them away, but to place them on each child's foot.

Allow your team to incorporate giving into their life through their job. Not only do employees stay around a lot longer, they do a lot more good.