Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement; they'll say a friend told them our story.
Blake MycoskieFacts are neutral until human beings add their own meaning to those facts. People make their decisions based on what the facts mean to them, not on the facts themselves. The meaning they add to facts depends on their current story โฆ facts are not terribly useful to influencing others. People donโt need new factsโthey need a new story.
Blake MycoskieComplicated lives and heaps of possessions donโt necessarily bring happiness; in fact, they can bring the opposite.
Blake MycoskieNo matter how convenient it is for us to reach out to people remotely, sometimes the most important task is to show up in person.
Blake Mycoskie