The greatest competitive advantage is to allow your employees to be part of something. Something bigger than what you're doing.
Blake Mycoskie[Our employees] do it not because we pay them more, but because they want to be part of something.
Blake MycoskieWho is Tom? There is no Tom. If we sell a pair of shoes today, we give away a pair of shoes tomorrow. Originally we thought of "Tomorrow's Shoes," but I could only fit "TOMS" on the label. I had no idea everybody would want to meet him. There is no Tom; it's an idea for a better tomorrow.
Blake Mycoskie