People always ask me, when I had the idea for TOMS, did it change my life? As romantic and noble as it is, no it did not change my life. But when I went to Argentina on that first shoe-drop, it did change my life.
Blake MycoskieFacts are neutral until human beings add their own meaning to those facts. People make their decisions based on what the facts mean to them, not on the facts themselves. The meaning they add to facts depends on their current story โฆ facts are not terribly useful to influencing others. People donโt need new factsโthey need a new story.
Blake Mycoskie