When you incorporate giving into your business in an authentic and transparent way, your customers become your best marketers.

My goal was to go back to Argentina, and give them all-all the shoes-away. Not just to give them away, but to place them on each child's foot.

Giving does not just feel good, but it's really, really good for business, and it's good for your personal brand.

Giving feels good, but it's also good for the bottom line. Charity is a viable growth strategy for a lot of companies. Our customers get excited to be a part of what we're doing. If you ask anyone wearing Toms how they first heard about us, most won't mention an advertisement; they'll say a friend told them our story.

[People] had never heard about someone giving something away every time they sold something.

People always ask me, when I had the idea for TOMS, did it change my life? As romantic and noble as it is, no it did not change my life. But when I went to Argentina on that first shoe-drop, it did change my life.

Vogue Magazine does something really interesting here: They make it look like I know exactly what I'm doing. Because Vogue made it look like I knew exactly what I'm doing, stores from all over started calling.