Any good broadcast, not just an Olympic broadcast, should have texture to it. It should have information, should have some history, should have something that's offbeat, quirky, humorous, and where called for it, should have journalism, and judiciously it should also have commentary. That's my ideal.
Bob CostasYou have to be simultaneously well-prepared and spontaneous. You don't really know for sure what percentage of the preparation you are going to use, and you don't know exactly where it will apply. So you have to be prepared, but not locked into that preparation.
Bob CostasIf every university president said, 'The revenue producing sports: basketball, football - potentially revenue producing at most universities - maybe in a few cases women's basketball, if every one of them had a monitor that reported directly to the university president and no 'student-athlete' ever gets into this college or university who could not plausibly be admitted if we did not have a football or basketball team, end of problem. It won't happen because it's like unilaterally disarming. You know your opponent won't do it and then you'll get crushed in every game, but it's a simple thing.
Bob Costas