You have to be simultaneously well-prepared and spontaneous. You don't really know for sure what percentage of the preparation you are going to use, and you don't know exactly where it will apply. So you have to be prepared, but not locked into that preparation.
Bob CostasAny good broadcast, not just an Olympic broadcast, should have texture to it. It should have information, should have some history, should have something that's offbeat, quirky, humorous, and where called for it, should have journalism, and judiciously it should also have commentary. That's my ideal.
Bob CostasIf Jovan Belcher didn't possess a gun, he and Kasandra Perkins would both be alive today.
Bob CostasThere are some times when sports rises to the level of news and when sports broadcasters acquit themselves as well as the best news broadcasters do, they aren't there to dramatize. They're there as journalists.
Bob Costas