And it's only the beginning of a new era of exceptional Star Wars storytelling; next year we'll release our first standalone movie based on these characters, followed by Star Wars: Episode VIII in 2017, and we'll finish this trilogy with Episode IX in 2019.
Bob IgerSometimes I feel like I'm a contestant in a reality show that probably would be called The Apprentice Survivor Millionaire.
Bob IgerIf we give people the ability to buy a lot more because they can store a lot more, for a company that creates TV shows and movies, that's fantastic.
Bob IgerPeople go to Disney because they know its brand attributes. We believe we have an opportunity to go with our content directly to consumers.
Bob Iger