Keeping it simple for the consumer is incredibly dire.
I drive myself to and from work. I love the privacy.
People don't like to follow pessimists.
Identify what all the issues are & when you find them don't hide from them.
I ride a bike and use aerobic equipment twice a week, and work out with a trainer, lifting weights.
I had worked at Disney since they bought the company that I had worked for, ABC in the mid-90s.