There's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.
Bob LutzPublic Schools too often fail because they are shielded from the very force that improves performance and sparks innovation in nearly every other human enterprise - competition.
Bob LutzYou cannot buy a bad automobile any more from any producer. We have to do more products not because we're looking at a particular segment, but because it's a great vehicle.
Bob Lutz