Design can be both a manifestation of a company's design ethic and an outward communication of a company's design ethic and drive for excellence.
Bob LutzCAFE is like trying to cure obesity by requiring clothing manufacturers to make smaller sizes.
Bob LutzYou cannot buy a bad automobile any more from any producer. We have to do more products not because we're looking at a particular segment, but because it's a great vehicle.
Bob LutzIn the past, (GM) produced a lot of very excellent vehicles but somehow they didn't excite anybody.
Bob Lutz