It applies in any business. Shoemakers should be run by shoe guys, and software firms by software guys, and supermarkets by supermarket guys. With the advice and support of their bean counters, absolutely, but with the final word going to those who live and breathe the customer experience. Passion and drive for excellence will win over the computer-like, dispassionate, analysis-driven philosophy every time.
Bob LutzThere's a powerful sense of reality to our concepts, ... These are vehicles we think people would purchase and drive today.
Bob LutzOne colossal advantage of being in extra innings is that you can tell it like it is, say what you think, and largely eschew political caution.
Bob Lutz