The truth is the Super Bowl long ago became more than just a football game. It's part of our culture, like turkey at Thanksgiving and lights at Christmas, and like those holidays - beyond their meaning - a factor in our economy.
Bob SchiefferA great deal of our ratings on the morning news are people who died during the night with their TV on.
Bob SchiefferBut with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
Bob SchiefferBut if you don't enjoy doing something, you'll be miserable no matter how much money you make.
Bob SchiefferA police reporter walks into the worst moment in someone's life on every single story that he covers. It's not like being a sports reporter. That's a great job and all that and takes certain skills. But, you know, they're glad to see you when you show up to cover the football game. Nobody is ever glad to see a police reporter when he shows up.
Bob Schieffer