A great deal of our ratings on the morning news are people who died during the night with their TV on.
Bob SchiefferGood policy always trumps bad public relations and the best PR can't trump bad policy.
Bob SchiefferBut with 9/11, we found that people tended to come back to the networks and the people who had been our core viewers in the past came back and they have stayed with us.
Bob SchiefferAnd as a result, I guess I'm just kind of a rubberneck. I'm kind of a - someone who likes to see things and likes to see these events and talk to the people who make them happen. But I don't think journalists are as important as the people they cover.
Bob Schieffer