Good policy always trumps bad public relations and the best PR can't trump bad policy.
Bob SchiefferAmerican politics used to be an amateur sport. But somewhere along the way, we handed over to professionals all the things people used to do for free.
Bob SchiefferBut here's the deal: If I were smart, I could figure out curling. If I were even smarter, I could figure out why people would actually watch other people doing it. I have tried. I can't. I can't even figure out the object of the game. Is it like darts? I just don't get it.
Bob SchiefferAnd after about two years, I realized that creative writing was not going to help you ace those biological tests. So I switched over to journalism. I didn't graduate with honors, but I did graduate on time and with some doing.
Bob SchiefferA police reporter walks into the worst moment in someone's life on every single story that he covers. It's not like being a sports reporter. That's a great job and all that and takes certain skills. But, you know, they're glad to see you when you show up to cover the football game. Nobody is ever glad to see a police reporter when he shows up.
Bob Schieffer