Personalized beauty is about each woman being able to create her own makeup routine that complements her coloring and style.

Pretty Powerful symbolises my belief that all women are pretty, and with the right tools, are empowered to a higher level of pretty - it's about being confident and about being who you are

Never ask for permission, beg for forgiveness.

We makeup artists are a unique bunch of people; we don't have the classic brain, the classic training, but we're creative, so we figure it out.

The most common mistakes women make when applying makeup are not applying it in the proper light and not using their hands as blending tools.

I'm constantly searching for ways to do better because I believe life is an evolution. It's not about reaching an end goal and hanging up your hat...It's about continually growing.

Confidence is everything, but a little makeup can't hurt.