I think the industry tends to like to think in the narrow sort of mindset of a businessman, and businessman absolutes, and movies really exist in a much grayer region of dreams and stuff like that, and instinct is prized in movies, it's not prized with the businessmen in movies, but movies themselves often reward instinct rather than pie charts.
Brad BirdWe make films that we ourselves would want to see and then hope that other people would want to see it. If you try to analyze audiences or think there's some sophisticated recipe for success, then I think you are doomed. You're making it too complicated.
Brad Bird