You canโt really innovate for the past (your offering wonโt be innovative and will be beaten easily by competitors). If you innovate for the future, then adoption will be slow until customers become ready. The trick is to task your insights team to provide guidance for the future present.
Braden KelleyIt is embarrassing that the United States is so far behind the rest of the world when it comes to mCommerce.
Braden Kelley