Innovation transforms the useful seeds of invention into widely adopted solutions valued above every existing alternative.
Braden KelleyAnything is possible, but not always probable. Innovators increase the probability of the impossible.
Braden KelleyYou canโt really innovate for the past (your offering wonโt be innovative and will be beaten easily by competitors). If you innovate for the future, then adoption will be slow until customers become ready. The trick is to task your insights team to provide guidance for the future present.
Braden Kelley