You've got to think about how to do things for the right price. You have to shoot in different places to be creative and get tax rebates.
Brett RatnerI love everything black, because black is cool. When something crosses over, people are like, "Oh, this is a crossover." First of all, there is no urban anymore. Pop culture is black. White kids are dressing like black kids. It's all crossed the lines now. The way I understand it is, everything black is cool. When it crosses over to white, that means it's going from cool to uncool. That's what crossover is.
Brett Ratner